Multitasking

Adams Towing service got some pretty bad press in August 2009. One of their trucks was pictured in newspapers all across the country.  It was damaged and partially submerged in a backyard swimming pool with another vehicle in tow. Law enforcement officials outside of Buffalo, New York said the 25-year-old driver was texting on one cell phone while talking on another when the crash occurred. Nicholas Sparks hit a car, crashed through a residential fence, sideswiped a house, and then came to a stop when his tow-truck rolled into the pool.

Coincidentally, Stanford University released their research on multi-tasking during the same month. Their findings, which were published in the Proceedings of the National Academy of Sciences, restated the obvious. Professor Clifford Nass noted that the prevailing thought is multi-taskers are skilled geniuses. “Instead”, he concluded, “they’re lousy at what they’re doing” much of the time. Take it from Adams Towing, there’s something to be said for singular focus.